Today we’re shining a spotlight on Kacee Popstar, a multi-talented Resident known for her pivotal role in spearheading events and elevating brands with a unique blend of creativity and strategic marketing flair.

Photo by Aria Christen

How long have you been in Second Life and how did you first hear about it?
I first entered Second Life around 2010, initially exploring the platform without a specific focus. I dabbled in creating a clothing store called Fresh 2 Def and enjoyed spending time with my SL family. After a few years, real-life commitments led me to take a hiatus. It wasn’t until August 2021, prompted by the unique circumstances of the global pandemic, that I decided to revisit Second Life. To my surprise, my entire SL family was still active. Soon after returning, I met Fang Palazzo (greatfang.novo), an uber talented Live Mix DJ in Second Life. My return marked a significant shift as I delved into managing DJ Fang under Pop Entertainment. Soon after, I met my partner-in-crime Sugarplum Zsun (sugarplum85) and I found myself fully immersed in SL’s vibrant club scene and surrounded by the most amazing people driven by the love of music. I spent most of my time attending sets and promoting DJs and clubs by recording short, fun real-time party videos that seemed to really resonate with people. I am a support machine! If you are doing creative things in SL, chances are you’ve seen me right there cheering you on! My real-world experience in the music industry in NYC seamlessly blended with my virtual endeavors, marking the beginning of a new chapter filled with creativity and excitement. Second Life became a space for creativity and virtual adventures. The immersive and dynamic nature of SL really drew me back, and I’ve been deeply engaged ever since.

You are a multi-faceted individual who is involved in the design, production, and marketing of different events, activities, and brands in Second Life. Can you share some of the projects you are involved with and how they have evolved?
My journey in Second Life is a tapestry woven with my real-life passions and talents. Hailing from a background in the music industry, where I specialized in experiential marketing, I bring a flavor to the grid that’s uniquely me. In every endeavor, one golden rule guides me – a dedication to infusing joy and prioritizing the user experience.

The excitement began with event planning and creating Pop Entertainment. Orchestrating and promoting lively DJ and club events connected me with a huge network of dedicated club owners and talented DJs throughout Second Life. These amazing people and their love for music is truly inspiring. From there, I ventured into the world of creation and design with the clothing brand DAO, meaning ‘star’ in Thai. This was merely the starting point for a journey that led to the evolution of Palazzo Park, a small idea for a bowling alley that blossomed into a dynamic entertainment destination. It means everything to me that so many residents visit and enjoy Palazzo Park daily and infuse a little fun into their Second Life!

Around this time, I began managing marketing for various brands. The most gratifying journey has been HexPosed. I was trusted to take over management of the brand and it has been a blast cultivating HexPosed from the ground up and steering a modest pose store with only a few products into a known brand expanding its offerings to include backdrops, holdables, and furniture. 

Along this path, my mission was clear – to bridge the gap between the mainstream and urban communities in Second Life. I started by introducing HexPosed and supporting urban events and ventures with HexPosed’s involvement. This ambition translated into DJ Fang joining Sneaky Link Entertainment, an energetic and dedicated organization featuring talented Urban DJs (DJ Gunnklips, DJ Kevo, DJ Brockie, DJ Lola Bunny, DJ Ultra Violet, and DJ Blackice), managers (Shawn X. Gunner, Kevo B. Wylin, Symone Gunner, King Slaughterhouse Gunner, Luna Laveaux, Dee Allure, and Lyric Skye), and a team of exceptional hype girls who keep the vibe hype and events enjoyable. The cross-community acceptance has been incredible, with followers on both sides of the grid attending and enjoying events. My role extends to marketing Sneaky Link, contributing to its success and popularity in the Second Life community. It has been an extremely enjoyable experience!

Simultaneously, my love for designing spaces gave rise to Spellbound Manor – a fantasy-themed residential community. Here, I express my creativity by crafting high-quality resort-style luxury homes surrounded by an enchanting forest. The success and popularity of Spellbound Manor led to a venture into offering interior design and landscaping services with Spellbound Spaces & Events, where we blend enchantment with luxury in every build. 

Then came FLOURISH, my most recent venture aimed at revolutionizing shopping events in Second Life. Being a marketer, I take note of the trends and feedback on social media regarding events. Acquiring FLOURISH wasn’t just about business; it was about spotlighting creators and brands and their unique journeys. Some might call my ideas over the top, but that’s just the way I like it – to bring back the spotlight to the creators who are often taken for granted, but are architects of our magical experiences here in Second Life.

Photo by Panda Banana

What unique experiences do you aim to offer visitors of Palazzo Park, and how do you keep the entertainment fresh and engaging?
Palazzo Park is all about interactive fun, inspired by the desire to create a voice-enabled, interactive space for residents to play and socialize. With attractions ranging from bowling and laser tag to a movie theater, rides, and fully interactive arcade, the goal is to foster friendships and fun in a unique environment. We aim to create a space where every corner offers something exciting and are honored to have the support of fun and talented creators, such as TIHQ, Bergson Bowling, HIVID, and Erfe Design, whose creations made Palazzo Park what it is today! Their sponsorship helps to keep the entertainment fresh by allowing me to add regular updates, new rides & attractions, and engaging events creating a dynamic and ever-evolving experience. We are in the middle of an expansion that will make way for all new and fun attractions, so stay tuned for that! Those interested in the park can connect by following our Facebook Page and joining our In-World group!

Facebook: https://www.facebook.com/PalazzoPark
Group: https://world.secondlife.com/group/e5bbd64f-fa3c-d70b-2197-e9002255e368
Those interested in renting Palazzo Park or sponsoring our expansion, please submit your interest via these forms.
Park Rental: https://forms.gle/XeKyh1pDDyi6aDcD7
Sponsor: https://forms.gle/dR2WaNjMo8h6JQ1F9 

Photo by Aria Christen

Running a monthly shopping event like Flourish is a significant undertaking. What’s your approach to selecting brands and creating a unique shopping experience each month? When is the launch date for Flourish? How can eligible brands participate?
FLOURISH is indeed a labor of love that involves meticulous planning and a commitment to delivering an exceptional experience for both brands and shoppers. We focus on curating a diverse range of brands, each with its own story to tell. When selecting brands, my approach is centered on providing a diverse and exciting array of products that cater to the varied tastes of the SL community by taking into consideration the uniqueness, quality, and appeal of each brand to ensure a well-rounded and captivating shopping event. 

FLOURISH stands out through its unique business model and features, such as the FLOURISH Mens Edition, which focuses on providing a dedicated and exclusive space in the center of the event for men’s brands. We also will launch “FLOURISH Unveiled”, a monthly show that will put the spotlight on a featured brand and take us through the journey of the brand. This will be in correlation with a dedicated brand exhibit area, housed right in the middle of our Sponsor Concourse, that will take you through the timeline of your favorite brands’ evolution! 

We also prioritize collaboration over competition, fostering a supportive environment for brands to work together. I’ve introduced a streamlined process without the usual collaboration fees, encouraged collabs by offering discounted Collab Sponsor booths so brands can engage in collaborative releases with reduced financial risk. 

The commitment to brands doesn’t end there. We have also incorporated features like the FLOURISH Cafe, at the landing point, for food and beverage creators who often get the short end of the stick at events. Additionally, our Concourse Kiosks offer a low-cost opportunity for emerging and small brands to gain visibility in a real-world shopping experience, reminiscent of the shopping kiosks in your local mall. We have partnered with Luke Rowley, creator of the EasyBloggers platform, for a seamless blogging experience for brands and bloggers. Furthermore, FLOURISH will launch a unique rewards program for brands with continuous participation, providing perks such as late fee waivers, premium booth selections, discounted and permanent booths, and social media features. This is just the tip of the iceberg of what FLOURISH will offer and my amazing team, Lillian Onyx, Fang Palazzo, Symone Gunner, Lyric Skye, Cakhez Blvck, and I are so excited to bring it all to you!

The launch date for FLOURISH is set for April 7, 2024. FLOURISH is not just a shopping event; it’s a movement dedicated to improving the overall experience for both brands and shoppers. Interested brands and bloggers can join the movement and experience the fun at FLOURISH by submitting an application found on our website, http://flourisheventsl.com.

Photo by Panda Banana

With Spellbound Manor and Events, you blend enchantment with luxury. What are the key elements you focus on when creating an immersive and luxurious environment? How can Residents get more information about your design and landscaping services?
Spellbound Spaces & Events is another passion project involving myself, Lillian Onyx who handles day-to-day business operations and landscaping, and Fang Palazzo, our talented and creative lighting expert. My way of building is truly unique. Beginning with choosing environments to set the mood of a space and using high-quality, luxury decor and furnishings, plant life, and lighting to tell the story of a space. I often tell clients, that I don’t create spaces, I design with my soul to create experiences. Key elements in creating an immersive environment include meticulous attention to detail, blending fantasy aesthetics with high-end resort-style touches, and fostering a sense of wonder. The enchantment is brought to life in a way that feels both magical and grounded in reality. My goal, through the use of rich and earthy tones and shadows, is to invoke a feeling as you enter the room. Pro-tip: When stepping into any space that I create, ensure you are in “Shared Environment” to experience it the way it should be! The reception from the community has been overwhelming and we are so grateful for the support. Residents interested in our design and landscaping services can reach out to us via the form linked on our Facebook page.

Watch this video submitted by Kacee about Spellbound Manor.
Video production by Sabina Valeska

How has being a part of Second Life transformed or impacted your personal or professional life?
Second Life has been a transformative journey. It has allowed me to explore and expand my creativity, connect with an incredible community, and merge my real-life skills with virtual experiences. Seamlessly weaving together my real-world background in business, marketing, and the music industry with the dynamic opportunities of the virtual realm has allowed me to explore new facets of creativity, business management, and community building. The synergy between my real and virtual experiences has been harmonious, contributing to a fulfilling and enriching Second Life. It’s not just a platform; it’s a canvas for personal and professional growth, offering unique opportunities that have enriched both aspects of my life.

Kacee with DJ Fang